Post by account_disabled on Oct 23, 2023 5:53:33 GMT
“Taking a full-funnel approach on LinkedIn has made quite a difference to our results. By journeying with prospects down the funnel until they are ready to convert as leads, we have achieved over 20% retargeting conversions — which means 1 in 5 prospects we nurtured through retargeting on LinkedIn eventually became a lead. And the average cost per conversion is relatively low,” Katarina said.Berlin-based Talon.One is a leading promotion engine, allowing companies from any industry to flexibly run marketing campaigns with minimal development time and resources. To fuel global business growth ambitions, Talon.One’s marketing team is charged with the responsibility of filling its sales pipeline. But instead of focusing purely on bottom-of-funnel conversions, the team led by Head of Marketing Katarina Slemenik uses a full-funnel marketing strategy on LinkedIn for greater lead generation efficiencyOur role is to help grow the business globally, from North and South America to all across Europe and Asia Pacific. We want to generate high-quality leads on our website but we also recognise that our brand awareness levels are different in different markets,” said Katarina. “So, our approach is to use an always-on, full-funnel marketing strategy to warm, engage and nurture our audiences towards eventual conversion.
SolutionTalon.One brings its marketing strategy Phone Number List to life on LinkedIn, using the platform’s precise targeting capabilities and trusted first-party data to accurately define its persona-based audiences of developers, marketers, and product marketers.It then uses a mix of LinkedIn ad formats to serve content that is crafted for each stage of the customer journey — brand awareness content for the top of the funnel, product benefits and value proposition for middle of the funnel, and high-value e-books for bottom-funnel lead generation.Taking a full-funnel approach on LinkedIn has made quite a difference to our results. By journeying with prospects down the funnel until they are ready to convert as leads, we have achieved over 20% retargeting conversions — which means 1 in 5 prospects we nurtured through retargeting on LinkedIn eventually became a lead. And the average cost per conversion is relatively low,” Katarina said.
Building on success, Talon.One is now preparing to launch an account-based marketing (ABM) campaign and LinkedIn is poised to be its channel partner of choice yet again.Read the full story.Talon.One brings its marketing strategy to life on LinkedIn, using the platform’s precise targeting capabilities and trusted first-party data to accurately define its persona-based audiences of developers, marketers, and product marketers.It then uses a mix of LinkedIn ad formats to serve content that is crafted for each stage of the customer journey — brand awareness content for the top of the funnel, product benefits and value proposition for middle of the funnel, and high-value e-books for bottom-funnel lead generation.
SolutionTalon.One brings its marketing strategy Phone Number List to life on LinkedIn, using the platform’s precise targeting capabilities and trusted first-party data to accurately define its persona-based audiences of developers, marketers, and product marketers.It then uses a mix of LinkedIn ad formats to serve content that is crafted for each stage of the customer journey — brand awareness content for the top of the funnel, product benefits and value proposition for middle of the funnel, and high-value e-books for bottom-funnel lead generation.Taking a full-funnel approach on LinkedIn has made quite a difference to our results. By journeying with prospects down the funnel until they are ready to convert as leads, we have achieved over 20% retargeting conversions — which means 1 in 5 prospects we nurtured through retargeting on LinkedIn eventually became a lead. And the average cost per conversion is relatively low,” Katarina said.
Building on success, Talon.One is now preparing to launch an account-based marketing (ABM) campaign and LinkedIn is poised to be its channel partner of choice yet again.Read the full story.Talon.One brings its marketing strategy to life on LinkedIn, using the platform’s precise targeting capabilities and trusted first-party data to accurately define its persona-based audiences of developers, marketers, and product marketers.It then uses a mix of LinkedIn ad formats to serve content that is crafted for each stage of the customer journey — brand awareness content for the top of the funnel, product benefits and value proposition for middle of the funnel, and high-value e-books for bottom-funnel lead generation.