Post by account_disabled on Feb 20, 2024 3:33:47 GMT
A lead is a potential customer who may purchase your company's products or services in the future.Particularly in BtoB, it is common practice to first obtain leads, increase their desire to purchase, and then enter into business negotiations.A long time ago, most of the methods of acquiring leads were analog methods such as tele-appointments and walk-in sales.However, in recent years, methods using the Web have become mainstream. Therefore, in this article, we will focus on acquiring leads on the web and tell you about specific measures and the average cost per acquisition.＼ Packed with professional know-how! Download materials here/table of contentsNile’s recommended methods for acquiring leads on the web.
The process of acquiring leads on the web4 ways to connect with Special Data users on the web4 ways to acquire customer informationAverage cost per lead acquisition3 examples of successful lead acquisition on the webSuccessfully acquire leads on the webNile’s recommended methods for acquiring leads on the webAmong the measures to acquire leads using the web, the first thing to tackle is "web advertising".Web advertising is a recommended strategy for both BtoB and BtoC companies.The advantage of web advertising is that it is highly effective; as long as you pay the advertising fee, you can promote your company and services in a place where many users can see them.SEO and SNS take time to become effective, so this quick effect is a major feature of web advertising.In addition, since web advertising can be started with a low budget, it is possible to run tests to verify the effectiveness and adjust the amount of advertising.Among web advertisements, the following two types are particularly recommended for BtoB.【Listing advertisement】Text ads displayed on search engine results pages.
Since it is linked to search keywords, you can target users who are likely to be interested in your company.[Performance-based advertising]Advertisements that pay based on results such as downloading materials on portal sitesYou can reach users who are interested enough to download the materials.You can set a maximum payment amount, making it easier to manage your budget.However, since web advertising continues to incur costs for advertising, the cost per lead acquisition may be lower than SEO in the long run.For this reason, it is effective to not only do web advertising but also work on SEO and SNS at the same time.If you have any questions about "strategy design for lead acquisition" including how to operate web advertising, please feel free to contact Nile . We will propose measures tailored to your company's circumstances.
The process of acquiring leads on the web4 ways to connect with Special Data users on the web4 ways to acquire customer informationAverage cost per lead acquisition3 examples of successful lead acquisition on the webSuccessfully acquire leads on the webNile’s recommended methods for acquiring leads on the webAmong the measures to acquire leads using the web, the first thing to tackle is "web advertising".Web advertising is a recommended strategy for both BtoB and BtoC companies.The advantage of web advertising is that it is highly effective; as long as you pay the advertising fee, you can promote your company and services in a place where many users can see them.SEO and SNS take time to become effective, so this quick effect is a major feature of web advertising.In addition, since web advertising can be started with a low budget, it is possible to run tests to verify the effectiveness and adjust the amount of advertising.Among web advertisements, the following two types are particularly recommended for BtoB.【Listing advertisement】Text ads displayed on search engine results pages.
Since it is linked to search keywords, you can target users who are likely to be interested in your company.[Performance-based advertising]Advertisements that pay based on results such as downloading materials on portal sitesYou can reach users who are interested enough to download the materials.You can set a maximum payment amount, making it easier to manage your budget.However, since web advertising continues to incur costs for advertising, the cost per lead acquisition may be lower than SEO in the long run.For this reason, it is effective to not only do web advertising but also work on SEO and SNS at the same time.If you have any questions about "strategy design for lead acquisition" including how to operate web advertising, please feel free to contact Nile . We will propose measures tailored to your company's circumstances.