Post by account_disabled on Nov 4, 2023 6:25:40 GMT
What I like about this fact is that it's nice to talk about strategy and emotion but one of the great pillars of success, even digital, passes through means that have little to do with digital. Or in any case it passes for media that we have to pay for. There will certainly have been some cases of spontaneous virilization but with a good plan and a good budget... well everything is easier. The truth is that the more people come into contact with the content we want to make viral, the more likely it is that it will actually go viral. In fact, % of users tend not to share anything, so the more we make the remaining % larger, the better. There is also another aspect to consider.
In the "owned media" you can generally find brand ambassadors, those for photo editing servies whom it is not a normal brand but a passion brand. They are the loyal ones, those on whom we can always count do we want to define the concept of always? So let's say "those on whom we can now think we can count . But my ambassadors are few: outside there is a world of people who could be interested in my product or service and which could potentially bring a peak in turnover. This is why even big brands communicate outside the media they own and control. In summary: outside the world that the brand has created and controls there is a universe of consumers who are not loyal but have purchasing power that I must intercept.
In this way, by also working on market penetration and not just on loyalty, I can achieve great results. We therefore close by stating that the idea is necessary and the strategy mandatory if we want the ROI to be interesting. However, a media investment is most of the time the precondition for us to be able to create a successful campaign. Luca Bizzarri Discover the importance of Social Media for generating traffic to your site Is your company not yet social and interested in marketing with Instagram.
In the "owned media" you can generally find brand ambassadors, those for photo editing servies whom it is not a normal brand but a passion brand. They are the loyal ones, those on whom we can always count do we want to define the concept of always? So let's say "those on whom we can now think we can count . But my ambassadors are few: outside there is a world of people who could be interested in my product or service and which could potentially bring a peak in turnover. This is why even big brands communicate outside the media they own and control. In summary: outside the world that the brand has created and controls there is a universe of consumers who are not loyal but have purchasing power that I must intercept.
In this way, by also working on market penetration and not just on loyalty, I can achieve great results. We therefore close by stating that the idea is necessary and the strategy mandatory if we want the ROI to be interesting. However, a media investment is most of the time the precondition for us to be able to create a successful campaign. Luca Bizzarri Discover the importance of Social Media for generating traffic to your site Is your company not yet social and interested in marketing with Instagram.